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Heetch raises $38m in funding for ridesharing platform

May 13, 2019

Paris-based high-growth ride-sharing platform Heetch has raised $38m in a Series B funding round as it looks to expand in French-speaking countries.

Mobile, News Europe, France, global, local

Hertz multimedia campaign pushes new Premium Fleet

May 13, 2019

Car rental company Hertz is rolling out its biggest promotional campaign of the year so far with a multiplatform, pan-European push through Adjust Your Set that features car influencer Becky Evans – aka @QueenB on Instagram.

Ads, Content, Social France, Germany, global, Italy, marketing

Uber shares flop on stock market debut

May 13, 2019

Uber floated on the stock market on Friday, falling 7% below its IPO price amid concerns about whether such companies are able to turn a profit.

Mobile, News technology

How Starbucks got $2.3bn free advertising from Game of Thrones (without even appearing in the show)

May 10, 2019

A social media storm helped Starbucks get an estimated $2.3bn in free advertising from a ‘Game of Thrones’ mistake, and it wasn’t even the brands’ coffee cup.

Ads, Content, Social advertising, analytics, brands, marketing, media

Voice shopping trends: 17% shop using Echo or Google Home

May 10, 2019

Just 17% of online shoppers make frequent purchases via voice while 63% are compelled to click from social media.

E-commerce, Search Amazon, Google, images, media, security

Alibaba takes on Amazon with ecommerce overhaul

May 10, 2019

Chinese online retail giant Alibaba is revamping ts business model to compete with Amazon on a global scale.

Ads, E-commerce, Mobile Amazon, brands, China, ecommerce, Europe

Ad blocking rates at three-year low (but revenue lost continues to increase)

May 10, 2019

Publishers are losing more than £18.4m in revenue, despite drop in ad blocking rates, according to new data.

Ads, Content, Regulation advertising

Influencer marketing trends: Higher spend, deeper engagement and stronger ROI

May 10, 2019

Influencer marketing spending is on the rise with the average campaign spend nearly 3 times higher than in 2017, according to new research.

Ads, Content, Social brands, content, digital marketing, marketing, media

Top retailers failing to capitalise on growing social media influence’

May 10, 2019

Almost a fifth of leading UK e-retailers are missing out on potential sales due to a lack of connection with their customers’ extended social circles, according to new research.

E-commerce, Social brands, ecommerce, images, media, retail

Email fail: Zavvi accidentally rewards hundreds with Champions League final tickets

May 9, 2019

Online retailer Zavvi has received hundreds of complaints from contestants who were mistakenly told they had won VIP tickets to European football’s biggest final.

Ads, Content, News, Social, Viral email, Europe, Search, Travel, Twitter
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