Right to reply: Google’s new trademark policy will see ad costs spiral, counterfeits rise and brand owners damaged

This month, Google announced it would be rolling out a new trademark policy in the UK (to replicate that of the US). Matthew Whiteway, Client Services Director at Greenlight, a specialist search and social marketing consulting and technology firm, says this will have severe implications for advertisers, user experience and brand owners.

Right to reply: Google’s new trademark policy will see ad costs spiral, counterfeits rise and brand owners damaged

This month, Google announced it would be rolling out a new trademark policy in the UK (to replicate that of the US). Matthew Whiteway, Client Services Director at Greenlight, a specialist search and social marketing consulting and technology firm, says this will have severe implications for advertisers, user experience and brand owners.

Right to reply: Google's new trademark policy will see ad costs spiral, counterfeits rise and brand owners damaged

This month, Google announced it would be rolling out a new trademark policy in the UK (to replicate that of the US). Matthew Whiteway, Client Services Director at Greenlight, a specialist search and social marketing consulting and technology firm, says this will have severe implications for advertisers, user experience and brand owners.

Top tips: Free Your App!

Consumers are ruthless about how long they’re willing to wait for a page to load on a PC, but on mobile that threshold is cut by at least fivefold. Patrick Mork, CMO, GetJar, offers guide to helping your app reach an increasingly fickle mobile audience”