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Misleading metrics count email in spam folders as ‘delivered’

October 28, 2010

European marketers measure success as ‘delivered minus bounced’ rather than emails that actually reach consumers’ inboxes. New inbox placement guide advises marketers on implementing email best practice.

Uncategorized email, Europe, marketing, media, UK

Virgin to roll out 100MB broadband from December

October 28, 2010

Virgin will roll out its superfast 100Mb broadband service from December onwards, with pre-registration to sign up for the super-fast network already being accepted.

Uncategorized BBC, broadband, content, government, media

Top 10 tips: ‘One strike and you’re out’- better CRM in email marketing

October 28, 2010

As terms such as Customer Relationship Management (CRM) and business intelligence creep into marketing language, a new white paper has been launched to clarify the benefits these disciplines offer to digital marketers.

Uncategorized content, CRM, digital marketing, email, marketing

Top 10 tips: 'One strike and you're out'- better CRM in email marketing

October 28, 2010

As terms such as Customer Relationship Management (CRM) and business intelligence creep into marketing language, a new white paper has been launched to clarify the benefits these disciplines offer to digital marketers.

Uncategorized content, CRM, digital marketing, email, marketing

Epsilon uses ‘heat mapping’ to show how emails are read

October 28, 2010

Global marketing firm Epsilon International, is marrying digital design with neuroscience, using new heat mapping technology to analyse how emails and newsletters are viewed.

Search, Uncategorized Germany, global, Maps, marketing

Blyk expands in Asia: Opens office in Singapore

October 28, 2010

Blyk has opened an office in Singapore, as the mobile messaging media firm continues to expand across Asia.

Uncategorized advertising, Asia Pacific, content, Europe, Germany

Top 10 games providers on Facebook

October 27, 2010

The dominance of major social gaming players on Facebook, ranked by daily users (millions).

Uncategorized Facebook, games

Tesco iPhone app lets shoppers scan barcodes for online orders

October 27, 2010

Tesco has updated its Groceries iPhone app to include a barcode reader that lets shoppers add items to a their online home delivery order.

Uncategorized apps

Google claims record share of online traffic

October 27, 2010

Google has set a new internet traffic record, accounting for 6.4% of global internet traffic during September, according to new data.

Search, Uncategorized global, Google, security

Brits ‘more likely to lie online than in real life’- survey

October 27, 2010

People are more willing to be dishonest online on sites such as Facebook and Twitter than they are face-to-face, according to a new survey.

Uncategorized Facebook, smartphones, Twitter
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