MORE TH>N is promoting its Pet Insurance services with a new social media campaign aimed at owners and their pets.
The mobile wallet: an end to flashing your cash?
Will the mobile wallet sound the death knell of cash? The latest research by YouGov shows almost one quarter (23%) of people are interested in using their mobile phone instead of cash to pay for purchases. YouGov analysts expect take up of this so-called “wave and pay” technology to be rapid.
Top email marketing tips: Target, re-target and re-target again
A correctly executed email marketing strategy can be a valuable communications channel for a business, helping to drive and support a broad range of activities. Simon Piper, head of partnerships at Consumerchoices.co.uk, describes why email marketing is so important and how to execute a great campaign.
BBC News product launches on connected TV
The BBC has launched its BBC News product for connected TV which will bring video news clips via the web to living-room TV screens.
Online shopping in May: Top e-tailers give their views
Online shopping continues to grow in the UK, with £5.3 billion spent online during May; a year-on-year increase of 18%. However, Brits are preferring to make lots of small purchases rather than big investments, according to the latest data from the IMRG and Capgemini. Here, key figures form the UK ecomerce industry share their experience … [Read more…]
Guest comment: Lose the ‘gamification’ label to realise the marketing power of gaming
The rise of mobile and social gaming presents a host of new opportunities for marketers. David Rose, CEO at We R Interactive, looks at how brands can capitalise on this new trend.
Guest comment: Lose the 'gamification' label to realise the marketing power of gaming
The rise of mobile and social gaming presents a host of new opportunities for marketers. David Rose, CEO at We R Interactive, looks at how brands can capitalise on this new trend.
UK e-commerce technology market ‘worth almost £700m’
The UK e-commerce technology market will be worth an estimated £690m in 2011 as online retailers invest in their platforms to meet burgeoning consumer demand.
Video ad marketplace SpotXchange expands to UK
SpotXchange, a global marketplace of video ad inventory, is further expanding into the United Kingdom and Europe with the appointment of Andrew Moore, a former AOL Advertising (UK) executive, as SpotXchange’s new Managing Director in the UK.
Only 45% of consumers trust their mobile provider- survey
Nearly half (45%) of consumers in the UK and the US trust their mobile provider, while only 40 percent trust their mobile providers’ customer communications, according to a new study.