Infleuncer marketing has boomed in recent years. But as brands and consumers get more savvy, what will the next decade hold? Adam Williams, CEO of Takumi, takes a look… It was a tricky start to the new year for Instagram and the influencer marketing industry. In January, the release of two high profile documentaries around … [Read more…]
Education technology trends for 2020: Using data to shape learning techniques
2019 has seen considerable change across the education sector, from changing Ofsted frameworks to growing teacher shortages and an increasing pace of technological change.
In-game advertising extends beyond casual games as developer confidence grows
Game developers are using more ad formats and showing more ads per session and are now increasingly beyond just casual games while making
more money overall, according to new research.
What features make people trust a website before buying?
An unhappy user will leave a website within 10 – 20 seconds if left dissatisfied – one of the key factors that determines whether a user stays on a website is if they believe it’s trustworthy.
KFC appoints Mindshare as retained media-buying agency
After a competitive pitch process, KFC has appointed Mindshare as its new UK media-buying agency.
How to set up the store to better catch insights on customer demographics
With Black Friday only just in retailers’ rear-view, they will be looking for new ways to develop a customer-led strategy that will drive purchases and customer satisfaction in equal measure. Nigel Ashman, President of ONVU Retail, looks at getting the most out of in-store analytics.
Chrimbo limbo: Advertisers should save some budget for post Xmas shopping frenzy
Brands are right to cash in on festive fever in the run up to Christmas, but new insights from eBay Advertising UK reveal an overlooked opportunity for advertisers to engage with time-rich consumers in the often-neglected ‘Chrimbo limbo’ period between Christmas and New Year’s Day.
SMP expands globally with new appointments
Shopper marketing specialist smp is expanding its global senior leadership line-up with the appointments of Jason Kidd and Glen Mellinger as client partners in its Dublin and San Francisco offices, respectively.
The pampered consumer: How retailers can meet the demands of today’s customers
As technology evolves at lightning speed, people are becoming more demanding of their retail experience. Sean Rusinko, Global Director of Retail at Sitecore looks at how retailers can meet their most common demands?