Over two-fifths (43%) of Brits have ordered goods online to be delivered by parcel delivery services when under the influence of alcohol, according to a new poll.
Consumer insight data – Reckitt Benckiser and Danone turn to Dunnhumby
Measuring the offline effect of online marketing has been one of the biggest challenges in consumer insight data and analysis since the start of online marketing. As the research giants become more focussed on digital, they’re picking up the big contracts. Dunnhumby is the latest to announce wins of Reckitt Benckiser and Danone – and … [Read more…]
Canada: Smartphone adoption reaches 40%
Smartphones now account for two-fifths of all mobiles in Canada, with Blackberry is the most device, according to new research.
Dune plans product video rollout across entire footwear range
Dune is planning to rollout videos across its entire footwear range online, after seeing a big increase in conversion rates on products with video compared to those without.
Global email trends: Use of iPad for email soars
The growth of smartphones and tablets is having a huge impact on global email usage, according to a new report.
Smartphone use in Japan: Males under 35 top users
The majority of smartphone owners in Japan are males under the age of 35, according to new research.
Ad network Crimtan signs AdSafe to block unsuitable sites for ads
Crimtan has become the first UK-based ad network to sign to AdSafe’s new Content Rating System, to avoid placing client ads on inappropriate content.
Fifth of retailers paying out over £100k month in affiliate commissions
Just under a fifth (19%) of all merchants are paying out over £100,000 a month to affiliate marketers referring customers to their sites, according to a new report.
Top quarter of ads ‘2.5 times more likely to engage users than average’
Consumers are 2.5 times more likely to engage with ads that performed in the top 25%, with a dwell rate of 16%, as compared to ads in the benchmark average, according to new research.
Christmas.co.uk domain goes up for sale ahead of festive season
The domain ‘Christmas.co.uk’ will be listed exclusively for sale at online domain specialist Sedo, ahead of the festive period.