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Sanex launches ‘double-pronged campaign’ for new BiomeProtect range

June 22, 2021
Sanex has launched a new marketing campaign to launch their new BiomeProtect range, which is the result of over 5 years of dedicated research into the skin’s microbiome.

Sanex has launched a new marketing campaign to launch their new BiomeProtect range, which is the result of over 5 years of dedicated research into the skin’s microbiome.

Content, FMCG digital marketing content

Amazon blocks Google’s new cookieless tracking system FLoC

June 22, 2021

Amazon websites are blocking Google’s tracking system FLoC (Federated Learning of Cohorts) according to a new report.

Regulation Regulation

EU approves UK data adequacy

June 22, 2021
EU approves UK data adequacy

The European Union has approved plans to recognise UK data protection standards as aligned to those that apply in the EU.

Ads, Regulation Regulation

63% of retailers aim to ‘hybridise’ in-store and online shopping experiences for customers

June 22, 2021
63% of retailers aim to ‘hybridise’ in-store and online shopping experiences for customers

Despite store closures, there are positive signs that retailers are planning to invest in-store and hoping to reignite demand through closer digital integration, a new report has found.

E-commerce

AI copywriting: what it means for business and for copywriters

June 17, 2021
typing on a laptop

Artificial intelligence has come a long way and made its way to copywriting. But how effective is AI in content marketing? Stefanie Siclot at Growth Rocket outlines the pros and cons of AI copywriting in business marketing.

Uncategorized

Guest comment: Hybrid working is the new employment currency

June 15, 2021
Guest comment: Hybrid working is the new employment currency

Ashley Carr, Managing Director and Founder of Neo PR discusses how workplace perks pre- and post-covid are changing due to employee expectation and its evolution due to the pandemic.

Ads digital skills

The impact of marketing on pride month: Searches up 100% since 2008

June 15, 2021
The impact of marketing on pride month: Searches up 100% since 2008

As the country marks the start of Pride Month 2021, digital marketing agency, AccuraCast, has released findings into how the level of awareness around the month has grown over the past 13 years.

Search Search

Amazon’s early Prime Day ‘set to outperform pre pandemic numbers’

June 15, 2021
Amazon’s early Prime Day ‘set to outperform pre pandemic numbers’

There has been elevated levels of mobile shopping heading into this year’s Prime Day as pandemic-habits hold strong and predict that Amazon’s Prime Day will outperform its pre-pandemic numbers.

E-commerce ecommerce

Pinterest rolls out more shopping and AR features

June 15, 2021

Pinterest is rolling out its shopping list feature to more countries, letting people shop directly from pins and boards, in addition to offering real-world inspiration using the integrated Lens camera feature.

E-commerce, Social

Ad targeting shake-up: Google to work with UK regulators to stop Chrome tracking tech

June 15, 2021
Google delays third-party cookie ban until 2023

The UK Competition and Markets Authority has announced it will take an active role in developing Google’s plans to prevent websites tracking Chrome users.

Search Search
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