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Amazon to sell ads on Kindle Fire home screen?

May 22, 2012

Amazon is considering selling ads on its new Kindlie Fire tablet homescreen, according to a newspaper report.

Uncategorized Amazon, Apple, global, iPad, retail

IKEA tests Pinterest to promote new collection in UK

May 22, 2012

IKEA UK has begun a new email and social media campaign that utilises Pinterest to promote its new Indian-inspired ‘True Blue’ collection.

Uncategorized comScore, digital marketing, email, Facebook, images

Yahoo finally sells $7.1bn stake in Chinese web giant Alibaba

May 22, 2012

Yahoo has finally reached an agreement with Alibaba Group for a phased sell off of its stake in China’s biggest internet group, following years of negotiation.

Uncategorized BBC, China, Yahoo

India- Mobile web to overtake fixed line this year

May 22, 2012

The use of the mobile Web is set to overtake fixed-line Internet in India by the end of the year, as the country’s mobile revolution continues at full speed, according to new data.

Uncategorized apps, broadband, China, global, India

Top 5 tips: Making the most of market data

May 22, 2012

Following an event which distilled the thoughts of advertisers, agencies, publishers and technology providers from across the world of online, this report from Criteo exposes the myths behind big data.

Uncategorized advertising, agencies, analytics, content, Europe

WPP first western ad firm to invest in Myanmar

May 22, 2012

Ad giant WPP has become the first foreign advertising group to invest in Myanmar (formerly known as Burma) since Western sanctions were lifted.

Uncategorized advertising, Asia Pacific, UK

Hub Digital Networks launches for digital out-of-home sector

May 22, 2012

Hub Digital Networks has launched this month, set up to link advertisers and agencies with digital out of home (DOOH) media network owners.

Uncategorized agencies, apps, marketing, media, UK

Was General Motors getting Facebook marketing wrong? Ford thinks so

May 21, 2012

Last week, General Motors pulled all of its $10 ad budget from Facebook citing the ‘ineffectiveness of paid ads.’ But some analysts, and rival car-maker Ford, have been quick to jump to the social network’s defence, implying that GM wasn’t getting the most it could from the platform.

Uncategorized advertising, agencies, brands, content, Facebook

Top 12 countries in terms of Facebook reach

May 21, 2012

More than two out of three Americans that were active online visited Facebook during March 2012, equalling roughly 152 million unique US visitors, according to new research.

Uncategorized Australia, Brazil, Facebook, Google, Italy

Twitter offers Do-Not-Track privacy option

May 21, 2012

Twitter has agreed to offer Do Not Track requests to grant users more control over their privacy, and potentially opt of some advertising messages.

Uncategorized advertising, analytics, Apple, Facebook, Google
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