How does the new EU cookie law affect email tracking? This report from the DMA offers a guide to email marketers on changes to customer consent, and how to turn the new law to your advantage.
Right to reply- Small firms not keeping up with technology
This week, a report from the European Commission’s Digital Agenda found that British businesses are ‘not keeping up with technology’. Adam Stewart, Marketing Director Rakuten’s Play.com, argues why the internet should be a liberation, rather than a hindrance, for SMEs.
Facebook marketing – 7 ways earned and paid media can drive sales
Facebook now accounts for accounts for 1 in every 7 minutes spent online, but how can brands harness both earned and paid media on the social network to drive sales? Online research firm comScore has launched a new report outlining how to get the most out of the platform.
UK online shopping trends- Brits beat Monday blues with e-tail therapy
Online shoppers in the UK are most likely to browse and buy on Monday evenings, but also enjoy boozy late night browsing on Fridays and take less than a minute to make a decision on clothes and books purchases according to new research.
Global Facebook audience growth over past 5 years- Latin America leads the way
Facebook’s reach amongst the total internet audience has continued to increase over the past five years across all regions, according to research from comScore.
Amazon takes on iTunes with cloud music relaunch
Amazon is set to relaunch its digital locker offer next month after agreeing licensing deals with all four majors.
Twitter becomes content creator
Twitter looks set to follow Google in creating value from content collation. The value Twitter is trying to unlock is in context rather than content itself, by collating material together around popular hashtags.
Xbox 360 gets motion controlled ads for Kinect
Microsoft has announced ‘NUads’ Kinect enabled adverts for its Xbox 360, letting the viewer interact and control the experience using their bodies and voices.
Microsoft takes on iPad with touchscreen tablets
Microsoft has launched its first touch screen tablet computer ‘Surface’, as the software giant looks to rival Google in the fast growing market.
Facebook buys facial recognition firm
Facebook has bought Israel-based Face.com for an undisclosed sum, bolstering its facial recognition software.