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Right to reply- Online retail sales up 25% show high street needs flexibility

August 7, 2012

Online sales were up a dramatic 25% on the previous July, while the high street slumped, according to new data from BDO. Adam Stewart, Marketing Director at Rakuten’s Play.com argues that figures don’t herald the death of the high street, but retailers need a more flexible supply chain to shift stock.

Uncategorized marketing, media, retail

Never mind the bots? Entrepreneur claims Facebook ads made him $10K in one day

August 6, 2012

Facebook has had a turbulent few months following its IPO fiasco, tumbling shares and accusations that fake profiles (or bots) are driving up ad prices. But one entrepreneur has come to the social network’s defence, claiming to have made $10,000 in one day via a vinyl records sale advertised on Facebook.

Uncategorized advertising, Facebook

Video report- the growth of the connected TV

August 6, 2012

While traditional TV is still the major player in most US households, DVRs now appear in 44% of homes, up almost 80% since 2007. This report and video from Nielsen looks at the rise of connected TV, and how it will impact marketing in the future.

Uncategorized, Video content, marketing, media

Amazon ecommerce sales set to overtake Walmart – Already Kindle books outsell print books in UK

August 6, 2012

Another tipping point for data about the growth of ecommerce as UK subsidiary of Amazon announces it’s selling more Kindle titles than printed books. This announcement about Amazon ecommerce sales follows expectations that Amazon total sales will overtake Walmart by 2020. Here’s why…

Uncategorized Amazon, ecommerce, Microsoft, UK

German ad spend 2012: Automotive sector fastest riser (infographic)

August 6, 2012

In the period from January to April 2012, advertising expenditures in the German advertising market totaled €9.4 billion, an increase of 1.6% or €143.6 million compared to the same period in the previous year, according to new data.

Uncategorized advertising, apps, infographic, media

Ex-Paypal director joins games firm BigPoint

August 6, 2012

Online games developer Bigpoint has appointed Jochen Siegert to lead its payment team.

Uncategorized Europe, games

E.ON revamps website in digital push

August 6, 2012

Energy supplier E.ON is embarking on a new digital drive to unify its websites under one platform, in partnership with agency LBi.

Uncategorized

‘Olympictures’ rewards London 2012 snappers with prizes

August 6, 2012

A Manchester-based digital marketing agency is offering prizes in an Olympics-based photo competition.

Uncategorized digital marketing, Facebook, games, marketing, media

TfL and eCircle offer London transport tips during Olympics

August 6, 2012

Online marketing service provider eCircle has partnered with Transport for London (TfL), to launch a highly targeted email campaign design to keep London moving during the Olympic and Paralympic Games.

Uncategorized content, email, Facebook, games, marketing

SEO salary survey: Pay benchmarks for search marketing professionals

August 6, 2012

The best salaries for search engine optimisation professionals can be found in Brighton, according to a new UK poll.

Search, Uncategorized agencies, digital marketing, marketing, UK
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