Procter & Gamble’s Olympic sponsorship is set to generate an addition $500m in sales according to its CEO. This case study looks at how the FMCG giant is using the digital channel to push its umbrella Olympic message across 34 of its brands.
Case study: Procter & Gamble takes Olympic sponsorship to 34 brands
Procter & Gamble’s Olympic sponsorship is set to generate an addition $500m in sales according to its CEO. This case study looks at how the FMCG giant is using the digital channel to push its umbrella Olympic message across 34 of its brands.
Fan comments are now ads? Landmark Diageo ruling makes brands liable for Facebook fan posts
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Video viral of the week: KLM plays airline matchmaker with ‘Meet and Seat’
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RollUp Media partners with blog network Handpicked Media
RollUp Media is adding to its network of independent publishers by partnering with Handpicked Media, a premium collective of UK sites and bloggers.