Facebook is testing its long-rumoured ‘Want’ button, a retail-friendly accompaniment to the ‘Like’ button that could help the social network boost revenue through sales commissions and ads.

Facebook is testing its long-rumoured ‘Want’ button, a retail-friendly accompaniment to the ‘Like’ button that could help the social network boost revenue through sales commissions and ads.

‘Big data’ has become the marketing buzzword of 2012. As more and more information about the world is stored digitally, some collections of data that are invaluable for marketers are simply too big for a company to process and analyse by conventional means. Jim Sterne, founder of the eMetrics Summit and president of the Digital … [Read more…]

The arrival time of email campaigns affects performance, with 80% of marketers seeing an uplift in open rates at and response at a particular time of day, according to new research.

AOL has launched a multi-platform gaming platform ‘games.com’ for mobile and desktop PC users alike.

Students in the US have designed a jacket that gives the owner a cuddle every time they get a ‘like’ on Facebook.

UK restaurant chain Harvester has signed up as one of the first UK advertisers to distribute mobile vouchers using Apple Passbook.

UK advertising on the internet and mobiles increased 12.6% year compared to the same period last year, accounting for £2.59bn in the first half of 2012, according to the Internet Advertising Bureau.

EE, the new mobile network set up by Orange and T-Mobile, is planning to charge customers about £5 per month on top of current contract costs to connect to its 4G network, according to a news report.

The Dixons.co.uk website is to close today, as parent company Dixons Retail shifts focus on the multichannel model.