Paid search budgets are on the rise globally, up 24% on last year on average, according to a new report.
3 demystifies phone bill with new app
Mobile operator 3 and service design consultancy Fjord today announced the release of “My 3,” a new app for iPhone and Android that lets customers understand their latest voice, messaging, and data usage.
YouTube ads ‘making as much revenue as US TV networks’
YouTube’s skippable ad format is now making Google as much revenue per hour as ads on cable TV, according to YouTube’s global head of content.
YouTube ads 'making as much revenue as US TV networks'
YouTube’s skippable ad format is now making Google as much revenue per hour as ads on cable TV, according to YouTube’s global head of content.
1 in 4 US searches are local- study
The number of searches looking for local goods and services in the US has risen significantly in the past two years, with local searches making up 24% of Google queries, according to new research.
Guest comment: The CMO is dead
It seems times have changed and not for the better for the Chief Marketing Officer. Professor Dominique Turpin at IMD, a leading business school in Switzerland, looks at the changing role of marketing in large organisations, and offers 5 reasons why the CMO role is losing influence, and 3 ways to improve the structure of … [Read more…]
SEC battled Facebook over mobile risks before IPO: Bloomberg
Facebook was hesitant to disclose information to investors just weeks before its initial public offering, according to a new report from Bloomberg.
Viral of the week: V Energy lets users swap Facebook profiles for an hour
To promote its drink in Sweden, V Energy ran a risqué campaign that invited friends to swap Facebook profiles for an hour. See why it’s our viral of the week below…
Google offers to brand search results to appease EU monopoly charges
Google is reportedly offering to brand its search results to avoid the European Commission taking formal action against the company’s alleged “abuse of dominance” in the search market.
AdInsight tracks which publishers drive quality phone calls
AdInsight is set to launch a new ‘pay-per-call’ affiliate network for called ‘Performance’, which will provide phone call analytics for advertisers, networks and publishers.