Mobile operator 3 and service design consultancy Fjord today announced the release of “My 3,” a new app for iPhone and Android that lets customers understand their latest voice, messaging, and data usage.
Using engaging data visualisations, the app gives 3 customers total transparency with their mobile phone bill, helping them to better manage their subscriptions and control their costs. The app will initially be available in Sweden.
The app shows information from the last six months of usage and also makes it possible for users to track roaming costs and see how much of their voice and data tariff they have used at any given time.
For 3, the app also means a direct communication channel to the user aimed at saving them the need to call for customer support. In working with 3 to design the service, Fjord took a user-centered approach that puts transparency and customer service at the forefront of the service.
“My 3 represents a huge step forward in using design to take the frustration and confusion out of the mobile phone bill. The experience is not only fun to use, but also truly useful for customers who want to get the most value out of their smartphones,” said Daniel Freeman, service design director at Fjord.
“With My 3, we wanted to do something completely new to help our customers really understand their mobile phone usage. By partnering with Fjord, we have created a beautiful, innovative way to give our customers access to their data and show our commitment to transparency,” said Johan Gertell, vice president of digital services at 3 Sweden.