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Social media ad effectiveness: Up to 87% of Facebook conversions ‘come from views, not clicks’

November 21, 2012

As advertisers seek more value from their social media campaigns, a new report indicates that views, not clicks, are the most valuable factor in getting conversions.

Uncategorized Facebook, media

Hewlett Packard blames Autonomy ‘fraud’ for $6.85bn loss

November 21, 2012

Hewlett Packard has blamed a $6.85bn loss on alleged accountancy fraud at Autonomy, the software firm it bought last year.

Uncategorized UK

Hewlett Packard blames Autonomy ‘fraud' for $6.85bn loss

November 21, 2012

Hewlett Packard has blamed a $6.85bn loss on alleged accountancy fraud at Autonomy, the software firm it bought last year.

Uncategorized UK

Nokia brings Apple maps rival to iPhone and iPad

November 21, 2012

Nokia has launched ‘Here’, a rebranded version of its mapping application, on Apple iTunes for iPhone, iPad as well as iPod touch, offering an alternative to Apple’s controversial native maps app.

Uncategorized Apple, apps, email, Google, iPad

Social TV merger: Viggle buys GetGlue for $25m

November 21, 2012

TV loyalty rewards service Viggle is buying social network GetGlue for $25 million and 48.3 million shares of stock.

Uncategorized Apple, media

More than 38m US web users shopped ‘while on the toilet’

November 21, 2012

Online Americans are shopping from their mobile devices in mass numbers, sometimes from unexpected places, with more than 38 million online adult Americans admitting to having shopped online while on the toilet, according to new research.

Uncategorized email, retail, smartphones

More than 38m US web users shopped 'while on the toilet'

November 21, 2012

Online Americans are shopping from their mobile devices in mass numbers, sometimes from unexpected places, with more than 38 million online adult Americans admitting to having shopped online while on the toilet, according to new research.

Uncategorized email, retail, smartphones

Mobile shopping trends: 88% of global users engage in content and commerce

November 21, 2012

The way people consume media and shop on their mobile phones is changing rapidly on a global scale, with significant increases in mobile banking, research and the purchase of ‘real’ goods, according to a new study.

Uncategorized brands, content, Entertainment, global, India

Global mobile trends: Apple beating Samsung in mobile ad battle

November 20, 2012

Apple has widened its lead over Samsung in terms of global ad impressions, despite the growing popularity of the Korean manufacturer’s devices, according to a new report.

Uncategorized advertising, Android, Apple, Entertainment, global

Socialbakers gets $6m funding boost to expand social analytics tools

November 20, 2012

Social media analytics firm Socialbakers has secured $6 million funding to further expand its measurement platform.

Uncategorized analytics, brands, Facebook, global, Google
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