The convenience of online shopping and retailer’s website functionality are key motivations for the adoption of online grocery shopping by consumers. 20% of the UK internet population visit the leading grocery retailers’ websites each month, with an average of 1.3 million consumers purchasing online.

ASICS has appointed a consortium, led by full service marketing and technology company, Amaze, to deliver a global eCommerce solution following a competitive multi party pitch.

ASICS has appointed a consortium, led by full service marketing and technology company, Amaze, to deliver a global eCommerce solution following a competitive multi party pitch.

2012 was another great year for viral video marketing case studies. As online ads get smarter and more engaging, viral marketing briefs are becoming the toughest that any creative agency can receive. For a viral to really travel it needs the combination of a brilliant creative idea, the right timing for its audience and the … [Read more…]

Mobile now accounts for 13% of internet traffic, up from 4% in 2010, and now makes up a majority of traffic in some emerging markets, according to new research looking into mobile internet access.

Cyber Monday set a new online retail record this week, as UK consumers made 112 million visits to retail websites on Monday 3rd December, a 32% rise on 2011.

With shopping season in full swing as the holidays approach, smartphone and tablet owners are using mobile apps and daily deal sites to get the most out of their money.

AOL’s Advertising.com Group has acquired Buysight a provider of retargeting and intent based targeting advertising.

Is anyone seeing your online ad? Traditional measurements of online advertising, such as CPM or clicks, give no measure on how many eyeballs have seen your ad. 1000 page impressions could translate into 1000 views – or none at all. And with no effective measurement models in place, there’s no way to know. So how … [Read more…]

Social advertising platform RadiumOne is integrating with Facebook Exchange, Facebook’s recently launched real-time-bidding (RTB) system.