Global TV trends: BBC and Netflix lead way for recommendations
Whether public service or paid-for, the UK’s TV channels are most likely to be recommended by viewers- but Netflix is on the rise, according to new research.
Viral
Virgin Media creates YouTube 360 ‘virtual party’
Virgin Media has become the first brand in the UK to use Virtual Reality to place viewers directly into the middle of a TV advert.
Online influencers ‘more influential’ than celebrities in children’s fashion market
What is ‘in vogue’ in children’s fashion is now being led by trend setting online influencers and the children of celebrities, according to new research.
Video viral of the week: Guinness ‘Alive Inside’ targets Africa’s next generation
Guinness is renowned for making high-impact ads, and this vibrant new video for its ‘Africa Special’ stout is no exception. See why it’s our video viral of the week below…
April Fools’ round-up: Gmail prank backfires as Sony busts ghosts
April Fool’s Day has become a major event in the digital calendar, with many brands and media owners creating elaborate pranks to show off their funny side (and get plenty of social media shares and column inches in the process). We’ve put together some of the best hoaxes from 2016’s pranksters for your viewing pleasure…
Japanese agency hires AI bot as creative director
McCann Erickson Japan has become the first agency to appoint a robot as its creative director… but is it an early April Fool’s Day prank or a genuine sign of things to come?
The YouTube generation: 92% of 16-24s visit site every month
YouTube is still more popular than Facebook in terms of number of visitors, according to new research.
Twitter fail: Whole Foods drops pre-peeled oranges after social media backlash
Supermarket chain Whole Foods has sparked a Twitter revolt by selling pre-peeled oranges in plastic containers.
Adidas ‘app squads’ to shed light on dark social channels
Adidas has invited fans to join ‘app squads’ in select cities around the world, as the sports brand looks to shed light on so-called ‘dark social’ channels- private sharing that is hugely popular, but difficult to track.
Video viral of the week: HTC promotes VR with street game pranks
HTC has been pranking bystanders with a series of real-life street games to test if they are “Vive Ready”- to promote its new virtual reality headset. See why it’s our video viral of the week below.