Sainsbury’s partners Spotify for #foodancing ad campaign
Sainsbury’s has partnered with Weiden + Kennedy to launch a new music based ad-campaign which is calls a ‘step-change’.
Viral
Vine RIP: Twitter officially shuts pioneering 7-second video service
Twitter has closed its Vine app for good, but has incorporated the ‘Vine Camera’ into its standalone app.
Johnsonville debuts ‘Sausage Dome’ social media contest for ‘Game Day’
Food maker Johnsonville is launching a new content marketing campaign dubbed ‘The Sausage Dome’; a show in which contestants from all around America pitch their Game Day food to six real-life Johnsonville employees.
Twitter fail: British Gas in hot water over “tacky” Bowie tweet
A British Gas customer service tweet marking the anniversary of David Bowie’s death has sparked a Twitter frenzy.
Orangina pranks customers with #shakethedispenser viral camapign
Orangina has launched a fun and novel experience to encourage consumers to shake their can for a mixed drink.
The year in review: 16 biggest digital trends of 2016
2016 was another big year for digital marketing, with the dawn of the chatbots, ad blocking wars and the Pokemon Go craze. This was the year that video content went live, chat apps grew up and YouTube ads earned better ROI than TV. In this special report, we’ve identified 16 of the biggest trends of … [Read more…]
The top 20 branded Facebook live videos of 2016
Socialbakers has rounded up the top brands whose Facebook Live videos performed the best of 2016, and what they did to earn their place in the spotlight, with online competition a popular tactic.
Virals of the year: Arnie sparks mayhem in Mobile Strike elevator
Games maker Machine Zone spent big bucks to get Arnold Schwarzenegger to promote its latest mobile game in this super bowl ad. The gamble paid off, becoming the most viewed and shared YouTube ad of 2016.
Virals of the year: Mountain Dew gets weird with “PuppyMonkeyBaby”
PepsiCo’s Mountain Dew’s Super bowl ad was certainly one of the strangest of the year, but, with 27 million YouTube views, it’s “PuppyMonkeyBaby” hybrid was also one of the most successful.
Virals of the year: Cristiano Ronaldo Loses His Powers in Nike ad
Ahead of Euro 2016, Nike Football launched this hugely engaging long-form ad, showing Cristiano Ronaldo switch bodies with an unsuspecting ballboy, in a footballing take on classic film ‘Freaky Friday’.