Snapchat “Sponsored World Lens” turns 3D augmented reality into ads
Snapchat is launching a new promotional Lenses ad format that lets advertisers superimpose corporate logos on their photos and videos.
Viral
Influencer marketing: How much do celebrities earn for social media posts?
As more brands flock to celebrities and YouTube stars to promote their products on social media, just how much do these influencers earn? New research uncovers some key data.
Playing politics with big data: What can marketers learn from Trump and Brexit?
What happens when you mix big data and politics? An explosive article in last weekend’s Guardian investigated the links between Brexit, Trump and a data mining firm called Cambridge Analytica. But did it uncover a shady political coup or the logical (and legal) next step in campaigning?
Viral marketing trends: Just 1% of social video goes viral
Only 1.2% of social video on Facebook goes viral, representing over 1 million views), according to new research.
#NuggsforCarter: Wendy’s rewards teen for record-breaking tweet
One teen’s mission for a year’s supply of free chicken nuggets has become Twitter’s most retweeted post of all time.
Crisis management case study: United Airlines
In March 2017 United Airlines CEO Oscar Munoz was named U.S. Communicator of the Year by the magazine PR Week. Just one month later, his company’s poor response to a customer incident has turned into a PR disaster, caused its stock to dramatically drop $1bn in value and has placed the entire airline industry under … [Read more…]
Why VR is a game-changer for some, but still a bubble for most marketers
2017 is the year of VR hype. While it’s a good fit for some sectors, many consumer marketers are about to make a big mistake, argues Peter Mazurkiewicz from the Digital Strategy Consulting group. Here’s how to make sure you’re not one of them. What justifies the hype? In a world of attention-deficit and media … [Read more…]
Digital video ads: Brands demand more options
Advertisers, agencies and publishers are looking for options for delivering brand advertising campaigns via digital video ad formats, the first IAB Europe Video Ad Formats survey reveals.
Brand Safety: The High Cost of Free?
With more than 1 billion average monthly visits and millions of video views per second, it is no wonder why brands look to use YouTube to build brand awareness – but at what cost? Mark Blair, VP of EMEA at Brightcove talks about the dangers of brands advertising appearing alongside controversial content and the growing … [Read more…]
Channel 4 scares web viewers with personalised Alien ad
Channel 4 is bringing a new ad format to its on-demand platform that targets the viewer directly, including their name as part of the promo.