Deltamethod debuts AdWords platform for small businesses
Deltamethod is launching a new platform to manage AdWords campaigns that claims to reduce the cost of search engine advertising (SEA) campaigns by 30%.
Uncategorized
Mobile World Cup trends: Asia and Africa lead way for consumption
With the World Cup entering its final days, football fever has gripped mobile users worldwide, with Asia and Africa consuming most content on handheld devices, according to new research.
Fat fingers and slow networks: Half of mobile ad-clicks ‘are redundant’
Poor network speeds, click fraud and user error are distorting mobile ad campaign metrics, with half of all clicks failing to reach their destination, according to new research.
Top Twitter tips: How to communicate with your customers in 140 characters
Tweets are a fast and easy way to communicate directly with your customers. But what should you say and how should you say it? This video from Twitter offers guide to getting the most out of the social network as a customer relationship tool.
Case study: Dove hosts Google Hangout debate on real beauty
Back in June 2014, Dove hosted a debate on beauty at Selfridges flagship Oxford Street store that was be broadcast live on Google+ via a promoted post, as part of its “campaign for real beauty” activity.
Case study: Lexus uses ‘three screen sequence’ advertising with Microsoft
Car brand Lexus ran a six-week test to grab the attention of 25- to 34-year-old male users with a campaign for its F-series performance vehicles, using an ad campaign that spanned three platforms in partnership with Micrsooft.
World Cup marketing trends: Brands react to Germany’s blitzkrieg of Brazil
Germany’s spectacular 7-1 semi final victory over Brazil last night broke many records, including some on social media- with many brands joining the conversation.
Beginners guide to Facebook advertising: Turning lost visitors into fans
Can you tell the difference between a Custom Audience and an Audience Lookalike? For the uninitiated, Facebook ads can seem intimidating at first. This step-by-step guide from SurePayRoll shows how to set up your first ads on the social network, along with some tips to attract the right type of fans to your page.
Moshi Monsters maker launches ‘Instagram for Kids’ with PopJam
Mind Candy, the team behind the popular Moshi Monsters kids social network, has launched a new content sharing app PopJam.
Marketers expect digital to make up ‘75% of budgets in next five years’
Most senior marketers expect digital to dominate their budgets within the next five years, but most fear they will not be prepared for the impact this will have on the industry and their roles, according to new research.