Uncategorized Archives

Consumers ‘comfortable with AI in exchange for a better experience’

October 17, 2018

Over 40% of consumers will shun brands that send irrelevant messages and offers, but support the case for AI, as 47% state they are happy for intelligent technology to improve the offers they receive, according to new research.

Half of UK consumers find it difficult to know which brands to trust

September 4, 2018

Consumer trust in brands has fallen 3% year on year, and now half of UK consumers find it difficult to know which brands to trust.

Omnichannel journey: convenience at the heart of shoppers’ research

July 30, 2018

Convenience in product research is a key consideration in omnichannel conversions, according to new research.

Taking it personally: The changing art of personalisation

July 18, 2018

With social ads forecast to outstrip TV in just two years, from Josie Byrne, Director for Retail at Black Pepper Software looks at what retailers and brands can do to elevate their personalisation strategies across social, online, digital and in-store platforms.

Cannes Media Planning Winner: Tesco wins for ‘Food Love Stories’

June 25, 2018

The Cannes Lions award for media planning went to supermarket Tesco this year, for a wide-ranging ‘Food Love Stories’ campaign.

71% of UK consumers ‘are happiest online when shopping’

June 15, 2018

Consumers are not only their happiest, but most engaged, focused and open minded when making purchases online, according to new research.

Case study: How KitchenAid got closer to its customers via social media

June 7, 2018

A strategic plan to connect more closely with customers using social media has resulted in an 85% growth in engagement across Facebook, Twitter and Instagram for KitchenAid, the leading countertop appliance brand, since it implemented CX Social, a dedicated social media management platform from Clarabridge.

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