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Uncategorized

Right to reply: Google’s preview system- The Marketer’s Friend and Foe

November 11, 2010

After a testing period in the USA, Google’s preview system, ‘Quick View’, has recently been popping up in the UK. When a search is conducted on Google, as well as being able to view the related search results, the searcher, whilst scrolling through each, is privy to a full miniature pop-up preview of the related … [Read more…]

Uncategorized advertising, brands, content, Entertainment, Google

Assassin’s Creed gets augmented reality campaign

November 11, 2010

Mens magazing Nuts is hosting an Augmented Reality campaign through a partnership with Ubisoft to mark the launch of Assassin’s Creed Brotherhood console game.

Uncategorized India, media, music, UK

Hiscox first UK advertiser on location-based media ad platform JiWire

November 11, 2010

Location-based media firm JiWire is running its first UK-based campaign from Hiscox, which will see the insurer advertising to people via wi-fi networks on both mobile and laptop devices.

Uncategorized advertising, brands, Entertainment, Europe, financial services

One in ten men use web ‘mostly for porn’

November 11, 2010

Nearly one in 10 men use the web for porn more than anything else, with 41% of those peeking at X-rated content while their partner is in the next room, according to new research.

Uncategorized content, UK

Faster broadband fuelling UK online video boom

November 11, 2010

Faster broadband internet access has helped to fuel a massive rise in Uk online video viewing, according to new research.

Uncategorized BBC, broadband, content, Facebook, global

Gumtree hires AudienceScience for targeted classified ad drive

November 11, 2010

Online classified site, Gumtree.com is working with online targeting firm AudienceScience to boost the relevance of its adverts.

Uncategorized advertising, local, technology, UK

Google integrates contextual AdSense ads into AdMob

November 10, 2010

Google is bringing its contextual AdSense ads to its AdMob platform, the mobile advertising technology it bought in 2009.

Uncategorized advertising, Android, apps, content, Google

iPlayer going global: BBC plans to charge overseas viewers

November 10, 2010

The BBC has announced plans to make its popular iPlayer online video platform available for International users, for a fee.

Uncategorized, Video advertising, BBC, global, UK

Google debuts 'Instant Previews' search tool

November 10, 2010

Google has launched a new tool that allows searchers to see previews of websites before clicking on them in the results page.

Search, Uncategorized, Video Android, Google, local

Google debuts ‘Instant Previews’ search tool

November 10, 2010

Google has launched a new tool that allows searchers to see previews of websites before clicking on them in the results page.

Search, Uncategorized, Video Android, Google, local
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