Brands should consider the diversity of U.S. mobile users in digital campaigns, as 58% of Hispanics and African Americans owning smartphones versus 52% of Caucasians and Asians, according to new research.
Samsung’s profits have fallen dramatically in the third quarter as cheap Chinese brands eat into its market, as the worlds leading smartphone maker struggles to maintain its dominance amid growing completion from the likes of Apple, Xiaomi and Lenovo.
With Amazon poised to launch a major contender to AdWords, it’s ironic that the ecommerce giant is actually the biggest spender on Google’s online ad platform, according to new research.
BuzzFeed has added a “Love it? Buy it!” button next to a vintage hairstyle post from L’Oreal USA letting readers buy the cosmetics being featured, as the publisher looks to expand its ad options to capaitalise on its soaring popularity.
The average UK shopper now uses four different grocery shops on average each month and more of them are visiting two or more stores on the same trip, as savvy shopping tactics such as online shopping and coupon saving have become the norm, according to new research.
Instead of the old outbound marketing methods of buying ads, buying email lists, and praying for leads, inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. But how do you create the right content to attract the right audience? Bob Dearsley, Chief Executive … [Read more…]
Facebook has stepped up its battle against spammers who promise to deliver “likes” to its members, and warned users on using such scams.
The latest August IMRG MetaPack Delivery Index confirms that UK retailers are on course to dispatch a record 900 million orders or 930 million parcels in 2014 with 120 million orders in December alone.
Yahoo is reportedly close to investing $10bn in popular photo sharing app Snapchat, as the embattled internet giant continues its focus on mobile services to compete with the likes of Google and Facebook.
Google could be developing a chat app to rival Facebook’s WhatsApp, targeting developing markets.