Top 10 UK companies for Facebook and Twitter followers
The UK’s corporate giants are finally signing up to Twitter and Facebook after years of wariness, according to the latest findings of The Social Media Leaders tracking study by The Group.
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The 5 digital paradoxes: Resolving the ‘digital versus physical’ tension
Digital technologies have rapidly become a key part of modern life- but the pace of change has left many consumers struggling to adapt. In a new series of articles, Bearing Point has identified five key ‘paradoxes’ to the way in which digital consumers should be handled. First, Sarah-Jayne Williams, Director at consultancy BearingPoint, looks at … [Read more…]
Right to reply: Publicis buys social media agency- sign of things to come?
This week saw Publicis acquire a majority stake in pure-play social media agency Big Fuel based in New York. Keith Hunt, Results International managing partner, looks at the growing trend for big advertising groups investing in social media…
Komli Media buys Indian mobile ad platform ZestADZ
Komli Media, an Asia Pacific media technology platform, has bought ZestADZ , a leading mobile advertising platform.
Only 4% of UK marketers have achieved ‘joined-up customer experience’
Nine in ten (90%) UK marketers say achieving a joined-up on and offline customer experience is important, but only 4% admit to having achieved it, according to new research.
Smooth Radio runs Facebook social gaming promo
National radio station Smooth Radio, part of Guardian Media Group (GMG), is launching a new online advertising and social media campaign this week.
TigerSpike gets $11m funding boost from Aegis
Personal media technology firm TigerSpike has closed an $11 million minority equity financing from Aegis Media.
Groupon’s first car deal stalls- report
Groupon’s first foray into the auto industry has met slow demand, as shoppers proved more wary of snapping up bargains for expensive items, according to a new report.
UK accounts for 11% of Google’s revenue
The UK accounts for 11% of all of Google’s revenue, according to the internet giant’s latest results.
EA takes on Zynga, buys PopCap Games for $1.3bn
Video game publisher Electronic Arts has bought PopCap Games as the video games publisher looks to expand into the growing casual games market.