Android ‘to be top global mobile ad OS by the end of 2011’
Google’s acquisition of Motorola Mobility this month will strengthen Android’s ambitions to lead the global ad market by the end of the year, according to new data.
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Guest comment: Publishers reach a crossroads- the untapped potential of mobile advertising
Although traditional publishers have focused on creating mobile and web apps few have managed to mix mobile advertising without being too intrusive. Luca Ascani, Chairman and Co-Founder of Populis, argues that the time has come for European publishers to take mobile advertising seriously.
Right to reply: $40m VoucherCodes deal could outsmart Groupon
The recent acquisition of VoucherCodes.co.uk by WhaleSharkMedia could be an astute move by the US venture capital group to build a powerful rival to Groupon in Europe, according to Doug Scott, founder of DiscountVouchers.co.uk
British Airways debuts first affiliate program in the US with buy.at
British Airways has launched its first performance marketing program in the US market, appointing global affiliate network buy.at as the sole partner.
Top 30 web properties in Europe
Google still leads Europe as the most visited site, but travel sites including Priceline, Experdia and Trip Advisor saw some of the highest gains this month, according to new research.
Top 18 European countries by web use
Germany still leads the way in terms of number of web users in Europe, but the Netherlands and the UK spend most time online, according to new data.
Top 8 tips: How to manage a social media crisis
Offline issues can quickly turn into online crises that cause real and lasting reputational damage. Tamara Littleton, CEO of social media management agency, eModeration, gives her advice on what brands can do to manage a social media crisis.
Right to reply: Can Virgin and O2 shake-up the public Wi-Fi scene?
Virgin and O2 are both moving in on the free public Wi-Fi market, but what do their plans mean for consumers? Karl Doody, managing director of 27stars looks at what’s on offer.
Buddy Media gets $54m funding for social media management
Social media management software firm Buddy Media has raised $54 million in Series D funding from a group of leading late-stage investors.
Context Optional expands to Europe after acquisition
Social marketing management company, Context Optional, is launching in Europe following its acquisition by Efficient Frontier in May.