Consumers spent $3.5bn on online video services in 2011- report
Global consumer spend on online video has exploded in 2011, reaching $3.5bn in total for the year, according to new research.
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TagMan and AdInsight join forces to combine on and offline tracking
Tag management firm TagMan and call tracking specialist AdInsight have announced a partnership to connect the dots between customers’ complete online journeys and their phone calls to a business.
AllSaints begins affiliate marketing drive
Fashion retailer AllSaints has appointed leading network, Affiliate Window for all performance marketing activity.
US online holiday spending up 15% to $25bn
US shoppers are flocking online this holiday season, spending nearly $25 billion so far, up 15% on the same period last year.
Shoppers warned not to ‘drink and click’ this Christmas
Over two-fifths (43%) of Brits have ordered goods online to be delivered by parcel delivery services when under the influence of alcohol, according to a new poll.
Shoppers warned not to 'drink and click' this Christmas
Over two-fifths (43%) of Brits have ordered goods online to be delivered by parcel delivery services when under the influence of alcohol, according to a new poll.
Consumer insight data – Reckitt Benckiser and Danone turn to Dunnhumby
Measuring the offline effect of online marketing has been one of the biggest challenges in consumer insight data and analysis since the start of online marketing. As the research giants become more focussed on digital, they’re picking up the big contracts. Dunnhumby is the latest to announce wins of Reckitt Benckiser and Danone – and … [Read more…]
Canada: Smartphone adoption reaches 40%
Smartphones now account for two-fifths of all mobiles in Canada, with Blackberry is the most device, according to new research.
Dune plans product video rollout across entire footwear range
Dune is planning to rollout videos across its entire footwear range online, after seeing a big increase in conversion rates on products with video compared to those without.
Global email trends: Use of iPad for email soars
The growth of smartphones and tablets is having a huge impact on global email usage, according to a new report.