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Top 5 performing ad formats

February 27, 2012

After reviewing 300,000 creatives served globally, ad serving firm MediaMInd has discovered that certain formats are performing far better in engaging more users and for longer.

Uncategorized, Video advertising, comScore, media

Right to Reply: Facebook censorship rules- publish and be damned?

February 27, 2012

As Facebook’s rules about whether to censor specific postings made by users have now been published for the first time in the media, Joanna Morley, Social Media & Online PR Manager at SiteVisibility, argues that the guidelines contradict the social networks own approach to user’s privacy.

Uncategorized demographics, Facebook, media, Privacy, UK

ICANN now accepting .wales and .cymru domain names

February 27, 2012

The Welsh government has said will not object to a bid for the right to use the ‘.wales’ and ‘.cymru’ domain names.

Uncategorized government, media, UK

Orange and T-Mobile ‘Everything Everywhere’ mobile broadband to get 50% faster

February 27, 2012

Everything Everywhere, the mobile broadband joint venture from Orange and T-Mobile, has launched a nationwide HSPA+ (3.5G) network, claiming it will provide 50 percent fasterdata speeds for customers.

Uncategorized broadband, Europe, technology, UK, USA

Lacoste hires Maxymiser for European web push

February 27, 2012

Clothing brand Lacoste has hired Maxymiser to use multivariate testing to boost web sales in the UK and Europe.

Uncategorized content, Europe, France, Germany, technology

LinkShare rebrands as Ratuken embarks on global push

February 27, 2012

Affilate network LinkShare has revealed a new brand logo and strategic approach under the Rakuten group, which will see the company begin to adopt a more aggressive push into global markets.

Search, Uncategorized agencies, global, Japan, marketing

Top 50 online retailers in the UK: Argos reclaims second place from Apple

February 24, 2012

Argos is the second most visited online retailer in the UK behind Amazon, reclaiming second place from Apple, according to new data.

Uncategorized agencies, Amazon, Apple, brands, Christmas

Top 5 tips: Promoting coupons on Facebook

February 24, 2012

2011 marked the year that many FMCG brands went social. For some it was small-scale exploratory activity. For others the creation of a Facebook Fan Page or Twitter profile was a social land grab to directly counter the plethora of unofficial pages/profiles that have emerged. However for some of the more forward thinking brands it … [Read more…]

Uncategorized brands, Facebook, FMCG, marketing, media

Google tests super fast broadband and web TV service in Kansas

February 24, 2012

Google has filed an application to bring its video service to residents of Kansas City, offering live TV and on-demand and online access to TV channels via a super fast broadband connection.

Uncategorized, Video broadband, content, Google

Twitter updates iPhone and Android apps

February 24, 2012

Twitter has revamped both its iOS and Android apps, with a raft of new features including a ‘Swipe shortcut’ and a ‘Find Friends’ tool.

Uncategorized Amazon, Android, Apple, apps, email
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