Top 5 UK search engines: Google continues to rise
There were 2.2 billion visits to search engines in January 2012 in the UK, with Google accounting for 9 in 10 searches, according to new data.
Uncategorized
UK video advertising trends: Media buyers reveal top metrics for consumer engagement
Advertisers are looking to increase spend on premium video sites this year, with ‘view-through rates’ becoming the key measurement for engagement, according to new research.
Accident Advice Helpline debuts first transactional QR Codes
Injury claims firm Accident Advice Helpline is launching the first UK transactional QR-code promotion, offering a boost to traditional media.
Google runs UK campaign to get firms mobile
Google has launched a new initiative called GetMo, aimed at helping British businesses ‘Get Mobile’ by providing them with tools and resources to make their websites more mobile-friendly.
Affiliate marketing: The AA drops Tradedoubler for Affiliate Window
The AA has closed their affiliate programme with Tradedoubler to establish an exclusive partnership with performance network, Affiliate Window.
Half of all web traffic ‘not human’- study
Just over half (51%) of all website traffic originates from automated software programs, rather than humans, according to a new study.
London Underground gets Wi-Fi in time for Olympics
London Mayor Boris Johnson has hired Virgin Media to provide free Wi-Fi access on the London Underground this summer, with plans to charge for the service when the event is over.
Facebook Timeline: 8m brands switch to new profile in first 10 days
Eight million brands have switched to Facebook’s new Timeline profile just 10 days after its launch, according to the social network.
Trinity Mirror takes on Groupon with £10m daily deals site ‘happli’
Trinity Mirror is expanding into the online daily deals sector, putting the publisher in competition with Groupon.
Google and Apple probed by US completion watchdog
Antitrust regulators investigating Google have asked Apple how it incorporates Google search on its iPad and iPhone, according to a news report.