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Instagram enters top 10 social networks in UK

May 2, 2012

Last month, Facebook announced the $1 billion acquisition of photo sharing app Instagram. This is a landmark deal for the acquisition of an app but Instagram became the 10th most visited social network in the UK in March 2012, showing the increasing appetite for photo sharing online.

Search, Uncategorized Entertainment, Facebook, Twitter, UK

Mobile to become dominant platform for email this year (infographic)

May 2, 2012

Email readership on mobile devices is on track to surpass both webmail and desktop by the end of 2012, according to new research.

Uncategorized Apple, email, infographic, iPad, smartphones

Video Viral of the Week- P&G’s ‘Olympic Moms’ ad gets over 2m YouTube views

May 2, 2012

Last month, Procter & Gamble embarked on the company’s biggest campaign in its 174 year history, using its Olympic sponsor status to push an emotive message celebrating mothers worldwide (a key demographic for the FMCG brand). See below why it’s our video viral of the week…

Uncategorized brands, Facebook, FMCG, media, sport

Video Viral of the Week- P&G’s ‘Olympic Moms’ ad gets over 2m YouTube views

May 2, 2012

Last month, Procter & Gamble embarked on the company’s biggest campaign in its 174 year history, using its Olympic sponsor status to push an emotive message celebrating mothers worldwide (a key demographic for the FMCG brand). See below why it’s our video viral of the week…

Uncategorized brands, Facebook, FMCG, media, sport

Rupert Murdoch ‘not fit’ to lead News Corp. say MPs

May 2, 2012

Rupert Murdoch “is not a fit person to exercise the stewardship of a major international company”, MPs have said.

Uncategorized media, Privacy, sport, UK

Nikon first brand in Europe to use Vibrant In-Image ads

May 2, 2012

Nikon Coolpix is the first brand in Europe to implement an online advertising campaign using Vibrant Image, the newly launched in-image ad format from contextual marketing technology provider Vibrant.

Uncategorized advertising, content, Entertainment, Europe, images

Google boosts search ads with video version of AdWords

May 1, 2012

Google has launched a video version of its AdWords search system, aimed at small businesses that want to utilise the video medium but can’t afford TV commercial slots.

Search, Uncategorized, Video advertising, Google, marketing

UK ISPs ordered to block The Pirate Bay

May 1, 2012

Internet providers in the UK have been forced to stop their users accessing The Pirate Bay file sharing site.

Uncategorized BBC, content, games, media, music

Right to reply: Google spoiled the fun

May 1, 2012

The affiliate marketing sector has had it tough in the past few years, but with the rise of social recommendations, they may have a new army of allies in their quest to drive consumers onto their commission-paying sites. Dan Pearce, director of Have You Seen, looks at how affiliate marketers need to adapt to these … [Read more…]

Uncategorized analytics, brands, email, Facebook, Google

Connected TV trends: Brits ‘receptive to interactive ads on smart TVs’

May 1, 2012

As connected TVs start to go on sale, new research reveals that 68% of viewers noticed the ad placements and 1 in 3 of those clicked through.

Uncategorized advertising, agencies, apps, brands, content
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