Google’s annual Zeitgeist conference has kicked off, with the web giant defending accusations that its social network is a ‘ghost town’, promoting its augmented reality glasses and admitting its search ‘was astoundingly bad five years ago’.
Yahoo has launched a search tool that its claims will offer users a better way to search the internet on their iPhone or iPad or on a desktop browser.
Yahoo has launched a search tool that its claims will offer users a better way to search the internet on their iPhone or iPad or on a desktop browser.
Digital marketing budgets continue to rise in tough times while a lack of in-house expertise leaves business relying on agency insights, according to the results of a new UK survey looking at the search marketing industry.
Successful marketing across multiple platforms (TV, web, social, mobile) comes from the real measures – What time of day your customers engage? On what day of the week? Where they are in the country? What demographic group are they? What content viewing patterns do they exhibit? Technology provides this information and this what will drive … [Read more…]
UK satire website The Daily Mash has appointed 4th Screen Advertising as its exclusive mobile advertising sales partner.
Drinks brand Bulmers has launched an augmented reality app letting users pour a virtual pint via their mobiles.
Facebook’s short life as a public company has been tumultuous, with its share prices plunging by about 13% on Tuesday. This means that its founder Mark Zuckerberg, who made $19bn on Friday, has lost $2.055bn in the three days since. Now the social network is facing lawsuits amid accusations of insider trading.
Google has finally completed its $12.5bn acquisition of Motorola Mobility after regulators in China gave the deal a seal of approval over the weekend.
The Indian online advertising market, including classifieds, will grow by a huge 54% in the next 12 months, according to new data.