Global ad spend 2012- Internet outpaces other media with 12% growth
Global internet ad spend growth has outpaced all other media by a large margin this year, while magazines have seen the only fall, according to new research.
Uncategorized
Facebook rolls out App Centre to 8 countries
Facebook has launched its App Center in 8 countries, as the social network looks to boost its much scrutinised mobile business.
Amazon ‘working on own smartphone’
Amazon is reportedly developing its own smartphone in conjunction with manufacturing partner Foxcon.
Google debuts bicycling route-finder in UK
Google Maps has launched a cycle-specific routing on its Maps feature in theUK, including National Cycle Network routes.
Wikipedia shuts Russian site in government protest
Wikipedia has shut down its Russian-language site for 24 hours to protest against a Bill that would give the Russian government sweeping powers to blacklist certain sites.
Advertisers ‘shifting spend from Facebook to rest of web’
More agencies and brands are shifting their attention from Facebook towards “the rest of the Web”, with the numbers planning on decreasing their Facebook spend are five times higher today than they were pre-IPO, according to the results of a new survey.
Facebook planning new mobile ad technology?
Facebook is planning to release a new type of mobile advertising system that will be targeted to the types of apps that customers use on their handheld devices, according to a news report.
‘Cheap holidays’ most searched travel term online
‘Cheap holidays” is the most common key phrase used by travellers looking for holidays online, showing that cost is an increasingly important factor for holidaymakers, according to new research.
Case study: 4Music mixes video, search and social media to boost reach
Launched in August 2008, 4Music is the most watched music channel in the UK. It is free to air, and part of the Box TV music channel portfolio. This case study shows how the a multi-layered digital campaign was used to elevate the brand and increase the value of 4Music.com to its advertisers.
Facebook closes down Face.com… less than a month after buying it
Facebook has closed down Face.com, the facial recognition app it bought last month for $60m, removing it from the iPhone app store in the process.