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Mobile trends in Argentina- Smartphones and tablets taking bigger share of web use

July 13, 2012

Mobile use in Argentina is on the rise, with Android accounting for the largest share of mobile webpage views, while iPads lead the tablet market, according to new research.

Uncategorized Android, Brazil, comScore, content, Google

Right to reply: O2 outage raises concerns over the Olympics’ telecoms impact

July 13, 2012

O2’s recent outage has raised questions about the readiness of the UK’s telecoms infrastructure ahead of the London Olympics. Steven Hartley, practice leader, Ovum Telecoms Strategy wonders if the UK can take the strain.

Uncategorized BBC, broadband, Europe, games, local

Facebook ‘to launch job board’- a threat to LinkedIn?

July 12, 2012

Facebook is preparing to launch its own job board this summer, in a move that could pose a threat to LinkedIn, according to a new report.

Uncategorized agencies, Facebook, UK

Video viral of the week: Coca-Cola ‘security camera’ ad gets 5m YouTube views in one month

July 12, 2012

This heart-warming video from Coca-Cola continues the beverage giant’s ‘Happiness’ brand message, turning the negative perception of security cameras into something much more positive- boosting customers perception of Coke in the process. See why it’s our video viral of the week below…

Uncategorized, Video advertising, Latin America, security, YouTube

Dropbox doubles paid storage capacity to compete with rivals

July 12, 2012

Dropbox is doubling the capacity of its paid plans but keeping its prices the same, as the online storage market leader looks to keep ahead of rivals such as Apple’s iCloud, Google Drive and Amazon’s Cloud Drive.

Uncategorized Apple, Google, Microsoft

Top tips: How to develop a customer centric strategy in 5 steps

July 12, 2012

2011 was the year that saw social media and email marketing begin to merge but in 2012, the most effective digital marketing strategies will have the multi-channel customer at their centre. The benefit of integrating your digital marketing strategies is that your brand will always be exactly where your customers (existing and future) are. This … [Read more…]

Uncategorized analytics, brands, content, CRM, digital marketing

AOL veteran Dirk Freytag joins Rubicon Project

July 12, 2012

Ad technology firm Rubicon Project has appointed Dirk Freytag to lead its activity in Germany.

Uncategorized advertising, AOL, Europe, France, Germany

Microsoft ‘blacklists’ Kogan from Bing after IE tax stunt

July 12, 2012

Microsoft has hit back at Kogan over its ‘Internet Explorer 7 tax’ stunt of last month, according to the outspoken boss of the online retailer, removing it from Bing’s search results.

Search, Uncategorized Australia, Facebook, media, Microsoft

Right to reply: ‘Handbag fever’ shows Brits hunger for luxury brands

July 12, 2012

The UK shows the most desire for luxury handbags and leads the way with search with 422 searches per 1,000 internet users, according to recent research from the Luxury Society & Digital Luxury Group. Mark Haviland MD of Rakuten LinkShare UK, the world’s largest affiliate network, which works with several luxury brands, looks at the … [Read more…]

Search, Uncategorized brands, retail, smartphones, UK

Christmas in July? Digital advent calendar gets marketers ready for festive period

July 12, 2012

Digital marketing agency Greenlight has unveiled an interactive Digital Advent Calendar with tips, as part of its drive to give digital marketers and brands a head start with their Christmas 2012 strategy so their campaigns are underway in time for the festive season.

Uncategorized advertising, brands, Christmas, digital marketing, marketing
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