Fake profiles could be responsible for a significant proportion of Facebook ‘likes’, causing inflated figures that lead brands and advertisers to waste time and money on social media campaigns, according to a new report.
The effectiveness of advertising on Facebook is being called into question following revelations from the BBC that its ‘VirtualBagel’ experiment, an imaginary business which it started in a bid to test it, received 1,600 ‘likes’ in just 24 hours despite the fact that the ‘VirtualBagel’ page offered no products or interesting content. Facebook claims lack … [Read more…]
When is the best time to make that important social media announcement to your fans? This infographic from agency Raka Creative offers a guide to getting your timings right.
Kelvin Newman of SiteVisibility looks at how you can timetable your way to Seasonal Organic Search Campaign Success.
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