Software maker Autodesk has bought social-video service Socialcam for about $60 million to expand in consumer markets. Socialcam offers a smartphone application and Web-based service that lets users capture, edit and share videos.
Richard Gibson, Director of Client Services at Return Path looks at why email deliverability has hit an all time low and what marketers can do to get more emails into the inbox and boost ROI.
Supermarket giant Asda has teamed u[p with Lbi to launch Asda Money, the new online home for Asda financial products and services.
Yahoo has appointed Google executive Marissa Mayer as its chief executive, becoming the firm’s third boss in a year.
Sky has launched Now TV, its pay -as-you-go online TV service Now TV, offering movies from 99p or £15 for a month’s subscription.
LinkedIn has added “social gestures” such as “like,” “comment” and “share” as the business-based social network looks tp compete with Facebook and Google+.
Facebook has bought social bookmarking firm Spool, as the firm looks to expand its mobile services amid mounting shareholder pressure.
Amazon has launched GameConnect, a new service targeting gamers, letting developers deliver virtual goods direct to people’s Amazon game accounts.
Online video ads made up 8% of online display ad revenue in Europe during 2011 according to new research.
Facebook Exchange holds the potential to become an important tool to connect display marketing with information gleaned from social media platforms. Simon Robinson, senior director marketing and alliances EMEA at email and cross-channel marketing specialists Responsys, looks at why, with only 28 per cent of marketers currently integrating social media with display ads, Facebook Exchange … [Read more…]