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Uncategorized

Right to reply: Retailers need to shake off ‘barnacle effect’

September 14, 2012

This week’s retail industry report from Deloitte stated that as shoppers increasingly prefer to buy online, some retailers’ attachment to top line volume growth rather than the quality of income generated (dubbed ‘the barnacle effect’) could put their survival at risk. Adam Stewart, Marketing Director at Rakuten’s Play.com argues why online and offline work best … [Read more…]

Uncategorized marketing, retail

Customers ‘switching to mobiles for online research ‘

September 14, 2012

Smartphone and tablet device use in customer research has more than doubled since July 2011, according to the latest device detection results from eDigitalResearch.

Uncategorized

iPhone 5 revealed: 4G, longer screen and a £529 price tag

September 13, 2012

Apple has unveiled its latest iPhone, offering 4G connectivity, a longer screen and improved hardware and software, all for £529.

Uncategorized Android, Apple, apps, Australia, France

From 0-75%, Google’s share of visibility for car insurance-related searches soars overnight

September 13, 2012

Two days since announcing its entry into the car insurance comparison arena in the UK, Google’s share of visibility for car insurance-related searches has soared overnight, from 0% to 75%, reveals research from digital marketing agency Greenlight.

Uncategorized digital marketing, financial services, Google, marketing, media

Mobile phone ‘most important digital possession’ to 10-15 year olds

September 13, 2012

The mobile phone is considered the most important digital possession amongst 10-15 year olds, with BlackBerry’s BBM remaining the top brand, according to new research.

Uncategorized Amazon, brands, eBay, ecommerce, Facebook

Salesforce debuts Dropbox rival ‘Chatterbox’

September 13, 2012

Salesforce.com is preparing to roll out a competing product to popular file-sharing and online storage service Dropbox.

Uncategorized marketing

Rich media display ads ‘3 times more effective than traditional banners’ (Infographic)

September 13, 2012

Desensitised to standard display advertising, consumers now spend 74% more time engaging with rich media ads, according to new research.

Uncategorized advertising, Europe, infographic, media, Twitter

Google launches online course creator tool for educators

September 13, 2012

Google has launched Course Builder, a tool that lets educators create and share course materials online.

Uncategorized, Video Google, technology

iPhone 5 dominates search ahead of launch

September 13, 2012

Ahead of the launch of Apple’s iPhone 5, Experian Hitwise has provided key search and online data surrounding the hugely anticipated launch.

Search, Uncategorized UK

Right to reply: iPhone 5 won’t knock Google off the top spot in the consumer technology war

September 13, 2012

Apple needs to do much more than the widely expected hardware revamp of the iPhone to lead in the smartphone market, according to Ovum’s new research looking into technology brand’s influence over consumers.

Uncategorized Apple, global, Google, technology
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