Almost a third (32%) of all web users in the UK are sharing their customer service experiences – whether good and bad – online through social media and blogs, according to new research.
A new social media website based around recommendations, called Snoox, has launched, available online and as a Facebook app this week. The point of Snoox is to encourage us to follow the advice of our friends instead of complete strangers. But Steve Hurn, CEO at Cloud-based social commerce company Reevoo asks: should we put our … [Read more…]
As 2012 comes to a close, we look back at some of the biggest video viral marketing campaigns of the year. This week, we look at the ‘iPad magic’ created to promote Stockholm as a business centre.
As 2012 comes to a close, we look back at some of the biggest video viral marketing campaigns of the year. This week, we look at the ‘iPad magic’ created to promote Stockholm as a business centre.
Getting your content discovered in search engines has been the battle digital marketers have been fighting for almost 20 years. It’s a combination of both art and science, and there are simple steps that should be on every marketers’ agenda. Danny Meadows-Klue has been teaching Search Engine Optimisation since the late 90s, and here he … [Read more…]
As advertisers seek more value from their social media campaigns, a new report indicates that views, not clicks, are the most valuable factor in getting conversions.
Hewlett Packard has blamed a $6.85bn loss on alleged accountancy fraud at Autonomy, the software firm it bought last year.
Hewlett Packard has blamed a $6.85bn loss on alleged accountancy fraud at Autonomy, the software firm it bought last year.
Nokia has launched ‘Here’, a rebranded version of its mapping application, on Apple iTunes for iPhone, iPad as well as iPod touch, offering an alternative to Apple’s controversial native maps app.
TV loyalty rewards service Viggle is buying social network GetGlue for $25 million and 48.3 million shares of stock.