Call tracking is used by top brands in the UK (TUI, British Gas and the like) which are also investing more marketing budget in attribution modelling. The issue is how they link the two. Ross Fobian, CEO and co-founder of ResponseTap, explains the issues and what can be done to fuse the two marketing practices.
Pinterest has updated its website with improved navigation and bigger pins, as the social media scrapbook aims to build upon its huge growth last year.
Swapping 140 characters for six seconds, Twitter has launched ‘Vine’ a video sharing app that lets users post up brief videos- with some risque results.
Swapping 140 characters for six seconds, Twitter has launched ‘Vine’ a video sharing app that lets users post up brief videos- with some risque results.
Amazon is set to launch personalised ads on its websites, including Kindle devices, based on the shopping habits of its 188m users, according to a news report.
With more and more consumer data online, recommendation engines are becoming big business. Stephan Noller, CEO of nugg.ad and IAB Europe Chair of the Policy Committee, looks at how predictive technologies have altered the way we browse the web, and the implications for ecommerce and beyond.
Channel 4 has introduced ‘social login’ technology on its website in a bid to improve personalisation for viewers and offer more targetting options for its advertisers.
Samsung has continued its phenomenal growth, shipping 63 million smartphones in Q4, while Apple sold a record 47.8 million iPhones, according to new research.
Former smartphone king Research in Motion has lost its crown in recent years, usurped by Android and Apple. But can its much-hyped new Blackberry 10 turn around its fortunes? Jan Dawson, Chief Telecoms Analyst, Ovum, argues that RIM will get a boost but not salvation from BB10.
Apple has launched a 128GB version of its iPad, as the firm looks to rival Microsoft’s upcoming Surface Pro tablet designed for business users.