Google’s new ‘Enhanced Campaigns’ tool marks one of the biggest ever changes to its hugely popular AdWords search ad system. With consumers now targeted by situation rather than device, Alistair Dent, head of PPC at Periscopix, has analysed the changes, and what they mean to people searching and to advertisers…
Samsung is planning on launching a refrigerator with a built-in Android tablet and an internet-connected washing machine in the UK by the end of the year.
The founder of Dell computers has bought back the company, making it a private business again after 25 years on the stock market.
The US Postal Service plans to stop delivering letter mail on Saturdays in a bid to ease financial struggles, but it will continue delivering packages six days a week as online retail soars.
Marks & Spencer has launched a ‘Digital Lab’ in a bid to develop an ‘omni-channel’ service across its stores, web and mobile.
Marks & Spencer has launched a ‘Digital Lab’ in a bid to develop an ‘omni-channel’ service across its stores, web and mobile.
This week’s Twitter hack, which saw 250,000 passwords stolen, highlights the growing importance of online security. Nick Besant, Panoplia Security Services looks at why the latest scare story is just the tip of the iceberg.
US billionaire John Malone’s cable group, Liberty Global, is in talks with Virgin Media about a possible deal with Richard Branson’s UK cable company, according to a news report.
Japan’s social media landscape is diverse and fragmented, with many big players battling for dominance (and working together). Facebook and Twitter are popular, but local players Mixi and Gree also have lasting appeal across Japan, while mobile and social gaming sites are also hugely popular. We look at the top 6 social networks in Japan.
Advertising.com Group has officially been renamed AOL Networks, after being bought by the internet media giant back in 2004.