Last month, whisky brand Maker’s Mark reduced its alcohol proof from 90% to 84%, sparking outcry as customers flocked to Facebook and Twitter to discuss ‘watered-down whisky’ and switching to rival brands. After nine days of social media, national newspaper and TV coverage, the brand was forced into an extraordinary U-turn. This case study from … [Read more…]
The patent wars between Samsung and Apple are continuing, with Samsung aiming to its US copyright fine further, after a judge decided to reduce the original sum from $1.05bn to $600m.
Mozilla’s new Firefox browser cookie settings, which will come into effect in early April and will block third party cookies by default, have come under fire from the UK’s digital advertising trade body.
As social media and blogging sites pull readers away from traditional newspapers and their websites, one publisher decided to fight back with this clever banner campaign that highlights how opinions shared on social media aren’t always reliable. See why it’s our viral of the week below…
A new comedy film, ‘Pulp’, recently became the first movie to be distributed via a games console in the UK, to Xbox Live subscribers- with Microsoft hinting at more to come. Jerome Rota, SVP Consumer Products and Services at Twonky, looks at these changing consumer viewing habits, and how connected TVs will shake up mthe … [Read more…]
Adobe has teamed up with agency Razorfish to boost their technology marketing platforms for clients.
As online audiences grow and become more diverse, marketing automation software is becoming ever more important for brands to reach the right people in the right place at the right time. Ahmed Ahmed at Eloqua offers 5 ways that marketers can use these new tools to get the most out of your sales opportunities.
In a surprise move, Twitter has shut down the mobile apps of its TweetDeck social media management tool, in a bid to focus on its web versions.
Facebook is set to revamp its news feed tool once more, sparking rumours that the social network will ramp up features for smartphones as it looks to boost mobile ad revenues.
Google is to sell gift cards for its Play Store in UK shops, as it looks to push its paid content to rival Apple’s App Store.