The record level of online sales this holiday season has highlighted the ‘two-track’ nature of retailing – a new paradigm where traders with a higher commitment to technology and a multichannel approach are in the fast lane.
Weather app AccuWeather is to launch a 24-hour weather channel in the third quarter of 2014.
Adap.tv, a division of AOL Networks, has signed an agreement to provide a video ad private marketplace for Guardian News & Media.
Price comparison website MoneySuperMarket has appointed Meetrics to address the increasing issue around online ads being served but never seen – a consequence of the rise in the automated buying and selling of online advertising.
Facebook has struck a deal with Russian web giant Yandex, that will see its visitors served relevant real-time public posts from Facebook alongside their usual search results.
As 2014 gets underway, Owen Sagness, Microsoft’s GM of Advertising and Online in the UK, offers his predictions for digital advertising in 2014. The predictions touch upon how brands can use technology to approach their consumers responsibly without overloading them with information, valuable data exchange between brands and consumers, the evolution of search in 2014, … [Read more…]
As online consumers prepared for the holiday shopping season, most surfed to search, social, and shopping sites in November.
People exposed to healthy ‘primes’, such as healthy images and words, are more able resist unhealthy snacks later in the day, new research by Cass marketing expert Professor Paul Connell suggests.
Two-fifths of Americans (41%) visited food and cooking websites in November, up 2 million unique visitors from October, during the seasonal peak in activity for these sites, according to a new report looking into the top 10 food and cooking sites in the US.
Machine-to Machine communications is enjoying swift growth, as the growing number of connected devices influencing one another gives rise to a new age of the web, according to a new report.