The secrets to Google’s page ranking algorthyms have always remained a tightly guarged (and ever-changing) secret. But recently, Matt Cutts of Google took to YouTube to explain how Google handles social media posts on its search rankings.
Bryan Brown, Vice President Product Strategy at Silverpop, discusses how marketers can benefit from integrating consumer mobile app activity
Bottled ale maker Hobgoblin has launched a Twitter and Google Maps mash-up to connect beer aficionados around the world.
In-store payment solutions firm Klarna founsd that its cookie-based tracking system was increasingly being blocked by browsers. This case study looks at how the firm used iframe tracking to overcome the problem, usiong Google Analytics and partner Outfox.
LED lighting provider LED Hut worked with site search firm SLI to drive relevant search results to its base of international customers. This case study looks at how the firm achieved a search convert at a rate 200% higher and spend double the amount in comparison to the site average.
Mark Middlemas has been named as the new Director of Communications, UK & Europe at advertising technology company, RadiumOne. Mark was previously Director of Marketing and Business Development, IPG Mediabrands UK.
Twitter has posted a net loss of $645m (£396m) for 2013, three months after its flotation on the New York Stock Exchange, as the micro-blogging network struggles to attract new and existing users.
A global survey of application developers and publishers that provides a pulse on the app economy, results showed that developers are creating more apps than ever.
The amount of overseas consumers searching for British brands increased 64% year-on-year at the end of 2013, making the UK the second largest exporter of retail after the USA, according to a new report.
Google has offered further concessions to address regulatory concerns about its search technology, the European Commission said on Wednesday, effectively settling a three-year investigation and avoiding a fine of up to $5 billion.