Philippines leads Asia Pacific for internet use
Filipino Internet users spent 6.2 hours per day on the Internet through laptop or desktop computers and 2.8 hours through mobile devices, according to new research.
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Google partners comScore to measure ad effectiveness across platforms
Google has partnered with comScore to offer advertisers real-time data to measure how effective campaigns are across all types of computer screens and mobile devices.
Mobile video trends: Brits prefer traditional TV to smartphones and tablets
The average viewer in the UK watched three hours and 55 minutes of TV a day in 2013, but only three minutes on mobile devices, according to new research.
Unilever begins native ad project with The Guardian
Unilever has become the first brand to sponsor The Guardian’s latest foray into native ads, with content centred around sustainable living.
Unilever ties with WPP for multi-channel shopper marketing tools
WPP has struck a deal with Unilever in the US, that will see the ad giant provide customised shopper marketing tools for the FMCG brand.
Advertisers ‘pay 3 times more for cookie-based ads’
Online ad exchanges cost three times more for cookie-based ads that have access to data about other Web sites that consumers have visited, according to a new study.
A day in the life of a tablet user: iPad generates four times more traffic than Android in US
While Android makes headway in many regions, Apple continues to dominate the tablet market in the US, with iPad users generating 4 times more traffic than people on Android tablets.
Linking to free web content ruled ‘legal’
Websites can link to freely available online content without seeking permission from the copyright owner, according to a landmark European court ruling.
Google buys sound wave ID firm SlickLogin
Google has bought SlickLogin, a firm that develops sound wave identification technology to help users login to apps.
80% of small businesses ‘turning to social media’ for leads
Of the 81% of small- and medium-size businesses that use social media, 94% use it for marketing purposes, according to a new study.