Global ad expenditure will grow at a slower rate than of 4% in 2017, driven by digital formats such as video, paid content, native and in-feed social media ads, according to research from Zenith.
Influencer marketing is becoming big business, with 9% of PR and marketing professionals planning to spend £100,000 on influencer marketing over the next 12 months.
Facebook has been accused of inflating its ad reach by millions compared to US census data, as the social network’s metrics once again come into question.
LinkedIn has launched a native advertising network which lets marketers reach more professional audiences by placing Sponsored Content on high-quality, third-party publishers across mobile and desktop platforms.
WhatsApp has launched a dedicated channel where companies can reach out to their customers, with airline KLM the first brand to sign up.
Reebok is making social lifestyle content shoppable for the first time, as it looks to hone the ideal customer journey.
This week saw Tinder top the Apple App Store for the first time in the paid content category. This new infographic looks at how global use of dating apps has evolved.
With video set to dominate web traffic in the coming years, what can retailers gain from using the likes of Twitter’s Periscope and Facebook Live as a selling tool? Bart Mroz, founder and CEO of digital commerce consultancy SUMO Heavy takes a closer look…
Tinder has become the top-grossing app in Apple’s online shop, topping the likes of Netflix, Pandora and hit mobile games like ‘Clash Royale.’
More internet users are seeing news via social media feeds such as Twitter and Facebook than on news websites, according to new data.