Social Archives

Brits ‘more interested in Love Island than Brexit’

January 8, 2019

Love Island generated more interest online than Brexit, the Royal Wedding and the World Cup during 2018, according to new data.

Content marketing trends: Engagement still seen as less important than traditional brand measures

January 8, 2019

Although marketers are most likely to be using content-driven campaigns for brand engagement, they are not using engagement metrics as their primary KPIs, according to new research.

Social commerce to support the multi-tasking, multi-asking customer

January 8, 2019

Ray Nolan, CEO of eDesk by xSellco, discusses the phenomenon of ‘multi-tasking, multi-asking’ customers who have access to so much information, yet somehow have more customer service questions, and how a more personalised ecommerce experience can manage this.

The creative advertising landscape – 2019 predictions

January 4, 2019

Bertrand Cocallemen, global creative director at Teads offers some thoughts on the year ahead in advertising Transparency, accountability, and safety rising in relevance.

Just 1 in 10 have plan for online presence after they die

January 3, 2019

Only 1 in 10 have accounted for all of their online assets, and nearly half (47%) haven’t accounted for any at all, according to new research.

Why festive advertising is as much a game of strategy as it is story

December 21, 2018

Is it time to set a ‘gold standard’ for digital Christmas campaigns, and what this might look like? Dominic Tillson, Head of Insight at Inskin Media could hone in on the creative opportunities that digital platforms offer advertisers during the festive season, and how these can match or even exceed the emotional experiences created by … [Read more…]

Fake it ‘til you make it: Instagram users ‘faking sponsored posts to gain popularity’

December 20, 2018

Instagram influencers are faking sponsored posts, in a bid to boost their followers and attracting real sponsors, according to a news report.

The year in review: 17 biggest digital trends of 2018

December 20, 2018

2018 was another big year for digital marketing, with the rise of voice search, AI going mainstream and Walmart buying FlipKart. This was the year that Spotify went public, Huawei overtook iPhone and a video game sparked a dance craze. In this special report, we’ve identified 17 of the biggest trends of the year.

The 10 worst marketing fails of 2018: Spotify’s ‘Drake spam’, lady-friendly crisps and fake robots

December 19, 2018

As 2018 draws to a close, we look at some of the biggest marketing blunders of the year. From backfiring tweets to political privacy blunders, there were plenty of mistakes from companies that should know better. Read on, learn from the mistakes and hope your team doesn’t make the list in 2019…

Odd news: The 10 weirdest digital stories of 2018

December 19, 2018

From Amazon’s car boot deliveries to Samsung’s foldable phones, technology took us in some strange directions during 2018. In this special article, we celebrate the 10 weirdest news stories of the year.