Social Archives

Pinterest smashes sales expectations as user reach 300 million

August 2, 2019

Pinterest now attracts 300 million monthly users for the first time during the quarter ending in June, a 30% increase from the same period a year earlier.

Influencer fraud ‘costing brands over £1 billion’

August 1, 2019

Influencer fraud, where influencers pay for fake followers or engagement, is costing brands more than a billion dollars a year, according to a new study.

Pinterest debuts mobile ad tools

July 30, 2019

Pinterest has launched Mobile ad tools, a new feature that gives advertisers the ability to create and manage their Pinterest campaigns on a mobile device

TikTok owner working on own-brand smartphone

July 30, 2019

ByteDance, the Chinese company behind popular video-sharing app TikTok is branching out into making smartphones.

Twitter surge continues: revenues and user numbers increase

July 30, 2019

Twitter planning new subscription platform?

Twitter has reported better than expected quarterly revenues and user numbers as it saw a large drop in “spammy or malicious behaviour”.

Facebook extends search ad test to more brands

July 30, 2019

Facebook has opened up its ‘search ad’ test to more advertisers, after an initial test phase last year.

The social CTO: C-suite tech buyers’ psychological motivations and true social media behaviour

July 29, 2019

Chief Technology Officers and Chief Information Officers are much bigger users of social media than their other top level counterparts within companies, according to new research.

Influencer marketing ruling: Sanofi fail shows limits of ‘celebrity’ sponsorships

July 29, 2019

Earlier this month, an Instagram influencer was penalised by the Advertising Standards Authority for promoting sleeping tablets to her 37,000 followers.

The new political battleground? Boris Johnson’s team tests hundreds of Facebook campaign ads

July 26, 2019

The new UK Prime Minister Boris Johnson has appeared in hundreds of almost identical Facebook and Instagram ads featuring tiny variations, as his campaign team look to find the most effective message ahead of a possible general election.

Cinema overtakes digital for ad growth: Internet forecast to grow at slowest rate since 2001 dotcom bust

July 24, 2019

Internet advertising is forecast to grow by 10% globally next year, marking the lowest level since 2001, meaning the sector would be outpaced by cinema, according to new research.