Facebook takes on ad blockers: Forces desktop users to see ads
Facebook has made its first moves to tackle the growing trend of ad blocking, with a new update that forces desktop users to see adverts.
Social
Mobile video drives social ad spend up 50% [INFOGRAPHIC]
Spend on search ads continues to grow, with advertisers increasingly taking advantage of newer ad types, according to new research.
How brands are testing chat bots (and what consumers think)
Earlier this year, Facebook launched chatbots on its messenger platform, ushering in a new era of AI customer service. Four months on, social customer service firm Sentiment looks at seven of the best uses of branded chatbots.
Snapchat influencers forced to label sponsored endorsements
New Federal Trade Commission (FTC) guidelines have forced many of Snapchat’s biggest stars to starts labelling videos featuring paid endorsements of brands.
#Success: the 5 best brand campaigns on Twitter
Twitter has come of age as a marketing platform- but with more than half a billion tweets a day how does a brand get heard above the noise? Rebecca Crowe, Marketing Assistant at FM Outsource, takes a look at five of the best recent Twitter campaigns to help provide inspiration.
Nestlé teams up with Salesforce for ‘digital lab’
Nestle has opened a digital lab inside SalesForce’s New York office for its water brands, becoming the first brand to intagrate with the CRM giant in this way.
Facebook to penalise ‘clickbait’ articles on newsfeed
Facebook is taking measures to supress so-called ‘clcikbait’ articles on peoples newsfeeds (stories with intuiging headlines but little newsworthy content), instead favouring “authentic stories”.
Twitter lets brands reward retweeters with bonus content
Twitter has launched ‘conversational ads’, a new format that helps brands encourage users into spreading their message with the promise on bonus content or offers.
Brits ready to push red button to watch Rio 2016
Just 15% of Brits will watch the Olympics via streaming services, whereas half are likely to use Red Button services, and 63% plan to watch the Games live on the BBC, according to new research.
Guest comment: The future of advertising is co-creation
Ad blocking means that brands are having to find more creative ways to reach people. The result is a rise in branded content, with brands collaborating with content creators to produce videos, films or stories that resonate with their audiences. What makes this content succeed? Do brands need to relinquish control for branded content to … [Read more…]