Google Paid Listings shopping ads ‘doubled during Thanksgiving’
Retail paid search advertisers in the U.S. nearly doubled daily spend on Google Product Listing Ads (PLAs) across the week of Thanksgiving this year compared with 2013.
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Frozen-mania peaks as parents search for must-have toys
“Frozen” has topped a list of the most searched for children’s toys this Christmas, according to new research.
US online retail trends: Thanksgiving search ad boom
This November, US retail paid search advertising saw year-on-year increases across nearly all key metrics including impressions, clicks, click-through rate, and conversions according to new research.
Retailers ‘spent 88% more on search advertising’ this Black Friday
With Black Friday becoming a huge shopping day in the U.K., retailer marketers increased their spend on search advertising by 88% year-on-year on Black Friday in 2014 according to new research.
Finland online marketing trends: Online ad spend overtakes TV
Home to Angry Birds and Nokia, online advertising is booming in Finland, overtaking TV ad spend for the first time this year.
Firefox ditches Google for Yahoo as default search engine
Mozilla has selected Yahoo as the new search provider on its Firefox browser, ending a decade-long relationship with Google.
Image search breakthrough: Google bots learn to describe entire scenes
Searches for images will soon get a lot smarter, with Google unveiling new technology that can understand entire scenes with a high level of accuracy.
Mobile search trends: How desktop and smartphone searches differ
Over a third (36%) of web pages shown in Google mobile search results are different from those that appear for the same searches carried out on a desktop or laptop according to new research.
Digital to make up 36% of all US ad spend by 2019
US digital ad spend is forecast to reach $103bn (£64.6bn) by 2019, with search marketing taking the biggest slice and social media continuing to grow the fastest, according to a new report.
Digital Doctor Doolittle: Talk to your dog with wearable tech
Ever wanted to talk to the animals? A new wearable harness has brought man’s best friend even closer, letting dogs communicate with humans via digital technology.