Tweets to return to Google search results
Twitter deal with search company will increase exposure of the content posted by its users as the company strives to kickstart growth.
Search
Google banned 524 million ‘bad ads’ in 2014
Google disabled more than 524 million bad ads and banned more than 214,000 advertisers in 2014, as the internet giant aims to increase the quality of its platforms for advertisers and consumers.
Google profits disappoint as growth slows
Google reported fourth-quarter profits of $4.76bn (£3.16bn), up nearly 30% from the same period a year before, but revenue missed Wall Street expectations.
Pinterest woos men with more personalised search topics
Pinterest has added new search results for men that highlight more masculine content, as the social scrapbooking site looks to broaden its appeal away from its largely female audience.
Mobile search case study: How George at Asda’s mobile conversions outperformed desktop
With an improved mobile site in place, the team at George at Asda wanted to drive smartphone traffic and conversions through intelligent use of Google AdWords. This case study looks at how the clothing brand used smart keyword bidding to ensure that mobile outperformed desktop for search conversions for the first time in the account’s … [Read more…]
Google admits ‘more than half its ads are never seen’
Most display ads are not seen by anyone on the web, apart from bots, according to new research from Google.
Search wars: Google loses ground to Yahoo in US
Mozilla’s move to make Yahoo default search engine, among other things, have led to Google’s search dominance experiencing its biggest drop since 2009, according to new research.
Google revamps ‘viewability reporting’ for video ad analytics
Google will start telling US advertisers and publishers to what extent their digital video ads are being seen, keeping with the Media Rating Concil’s standard.
Top smartphone apps and operating systems of 2014
As 2015 gets under way, Nielsen looks at some of the top trends in digital including the latest top U.S. smartphone apps and operating systems.
Christmas and Boxing day sales to grow by more than 25% this year
More people are shopping online on Christmas day, with Boxing Day forecast to rival Black Friday for sales, according to a new report.