Facebook vs Google: Who will win the online ad war?
Facebook’s victory in ad personalisation is driving Google to make changes to its advertising business, according to Adobe’s Q3 Digital Advertising & Social Intelligence Report.
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Facebook adds ‘trillions of users’ posts to search results
Facebook has indexed almost two trillion posts put on the site by its members to make it easier to find them- raising new privacy concerns in the process.
Mobile ‘now accounts for 68% of social ad clicks’
Mobile ad spend has soared 159% in social and 66% in search, becoming the main driver of global ad growth, according to new research.
Microsoft partners Gumtree for search ad initiative on Bing
Bing Ads has launched a new syndication partnership with classified site Gumtree.com.
Ryanair Vs. Google: Airline criticises ‘misleading’ search ads
Europe’s biggest airline Ryanair has hit out at Google for “misleading” search ads sending searchers to third-party booking sites and is calling on the search giant to enforce advertising transparency.
Mobile SEO: 3 tips to rank high on Google
Marketers and website owners need to follow a separate strategy to help their websites rank higher in phone searches, paying particular attention to user experience and technical factors, accoridng to new research.
Google ‘Customer Match’: Brands can upload email lists for search and video ad targetting
Google has unveiled a raft of new ad products at AdWeek, including a Customer Match service that lets advertisers set bids and create specific ads tailored to customer audience segments built with first-party data.
Baidu debuts virtual assistant to take on Google Now
Baidiu has launched ‘ Duer’, the first Chinese voice assistant to go against Siri, Cortana, and Google Now.
Google’s right to be forgotten could be extended worldwide
A French privacy watchdog has rules that Google should extend its Euopean ‘right to be forgotten’ ruling to the rest of its search engines worldwide.
Google doodles new logo after Alphabet restructure
Google has launched a new logo to mark the companies recent restructuring under the name Alphabet.