Google axes all search ads on right hand side
Google has shaken up its search results, ditching its iconic sidebar ads in a move that could raise AdWords prices.
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Google White Paper: Choosing the right path for a successful mobile launch
Google Transformation Experts has issued a White Paper focused on how brands should choose the right product, design and development path for a successful mobile launch.
Search tips: What you need to know about Google’s 2016 algorithm updates
Google’s recent core search algorithm update has meant big changes in how websites are positioned in search results. Michael Hawtin, Head of SEO at Harvest Digital looks at the impact of the search giant’s focus on fresher web content.
Search case study: How Frooition cut marketing costs 65% via smart SEM
Web design firm Frooition increased conversions by 21% while reducing costs by over 65%, working with Google to reduce restrictions based on adverts.
Streetmap loses Google High Court challenge
UK-based mapping pioneer Streetmap has lost a long-running legal battle with Google.
Rise of the machines: Google puts AI expert in charge of search business
Google has put its Artificial Intelligence lead engineer John Giannandrea in charge of its search operations, signalling the growing role of machine learning inside the company.
Mobile programmatic tips: Buying something you don’t understand is mad isn’t it?
Companies are spending millions on buying mobile ad inventory programmatically but have little or no knowledge of the practice. Adam Gilsenan, Chief Media Consultant at YOC, considers the current situation and details what needs to be done by sellers and buyers to change this.
Google filters tackle ‘three worst’ ad fraud botnets
Google can now automatically sift Web traffic from three of the major ad-fraud botnets, responsible for malware on half a million devices.
Top tips: How to benefit from the rise of inbound marketing
Popular in the US, inbound marketing is making its way to UK shores. Michael Kaeflein, Marketing Manager, at Incisive Edge looks at how it can boost your website traffic and generate leads using its key principles.
The £100 click: What are the highest CPCs on Google?
The vast majority of Google’s profits come from AdWords advertising, as brands compete to appear top of popular keyword search results. Shawna Beaudet, PPC Account Director at Harvest Digital, looks at the highest cost per click ads within Google.